website evaluation
Technology consultancies Equinus and Ellion have teamed-up to offer travel businessesan evaluation of their websites. The detailed assessment, which will be carried out by a team of web experts, is priced at just £495 and covers all the essential elements that contribute to a successful travel website. The 12-page written report will cover:
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Visibility | |
Accessibility |
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Design | |
Interactivity |
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Navigation | |
Personalisation |
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Content | |
Commercial elements |
Click here to view a sample report.
“Holidaymakers are turning to the Internet in increasing numbers to locate, research and purchase travel products," says Mike Cogan, Partner at Equinus, “Having an effective web presence is now a pre-requisite for every travel company yet many sites cannot be found on search engines or lack the content or functionality to convert visitors into customers. Our assessment will highlight what areas need to be improved and recommend how it can be achieved.
“In developing the evaluation, we randomly picked a travel website. It’s a great looking site with excellent navigation and information. But it didn’t appear on any search engine and there was no call to action. With just a few, simple improvements, this site could attract more visitors and convert many into customers. Having a website isn’t enough and our free website evaluation will help travel companies to improve their sites and win customers."
